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Blog

Understanding the Difference Between Marketing and Sales

“Bottom line – to be successful you need both marketing and sales.” Marketing and Sales Aren’t Synonyms At face value, this concept might sound elementary. However, you might be surprised at the amount of first time entrepreneurs that don’t realize comparing marketing and sales is like apples to oranges. So, to better illustrate the differences, […]

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Blog

The Value of Running “Open Books”.

  Ask yourself this – Why would you not share financial information with all employees? What do you have to hide and why? I have found that running open books engenders trust, fiscal responsibility and team cooperation. I wanted to encourage this value onto those at my company as well. Early on I held classes […]

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